The Addrisi Brothers & The Association: Crafting a Classic with Never My Love

“Never My Love” is a deeply romantic pop/soft rock ballad recorded by The Association and released in 1967 as part of their album Insight Out. Written by the songwriting duo Don and Dick Addrisi, this track quickly rose to prominence and became one of the band’s signature hits

The Association’s version, backed by members of the renowned session group the Wrecking Crew, soared to #2 on the U.S. Billboard Hot 100 (held back from the top spot by “The Letter” by the Box Tops) and claimed #1 on the Cash Box chart in October 1967
. It also reached #1 on Canada’s RPM chart and became a million-selling Gold record by December of that year.

Part of the Insight Out album, released in June 1967, “Never My Love” followed the massive success of “Windy.” The album peaked at #8 on Billboard’s Top LPs chart and proved a commercial high point for the band

𝐓𝐡𝐞 𝐀𝐬𝐬𝐨𝐜𝐢𝐚𝐭𝐢𝐨𝐧 – 𝐍𝐞𝐯𝐞𝐫 𝐌𝐲 𝐋𝐨𝐯𝐞

Second most-played song of the 20th century
In 1999, BMI (Broadcast Music, Inc.) ranked “Never My Love” as the second most-frequently played song on U.S. radio and television during the entire 20th century.

Born from a songwriting duo turned performers
The Addrisi Brothers, who penned the song in 1967 while with the Valiant label, later recorded their own version in 1977. They also wrote the theme for Nanny and the Professor and had other personal hits, including “Slow Dancin’ Don’t Turn Me On”

Iconic vocal arrangement
The song’s lush vocal harmonies and arrangements were helmed by Clark Burroughs, formerly of The Hi-Lo’s, adding a rich choral texture to the track.

Association’s TV staple
The hit cemented The Association as a top live act, leading to appearances on major television programs like The Ed Sullivan Show, and making them fixtures of the late 1960s pop scene

Timeless message of love
The lyrics offer a deeply reassuring sentiment, repeating “Never, my love” as a vow of undying affection—a lyrical refrain that has resonated through generations

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