Exploring the Musical Craftsmanship of “Never My Love”

“Never My Love” is a poignant ballad by American pop band The Association. Written by siblings Don and Dick Addrisi, the song was featured on the band’s third studio album, Insight Out. With its lush harmonies and emotive lyrics, the track resonated deeply with audiences, propelling it to No. 2 on the Billboard Hot 100 and No. 1 on the Cash Box Top 100 in October 1967. The song’s enduring appeal was further cemented when, in 1999, BMI recognized it as the second most-played song on American radio and television during the 20th century, with over seven million performances.

Never My Love

Chart Success: “Never My Love” reached No. 2 on the Billboard Hot 100 and topped the Cash Box Top 100 in 1967.

Recording Details: The song was recorded on March 27 and June 3, 1967, at United Western Recorders in Hollywood.

Musical Arrangement: The track features dual lead vocals by Terry Kirkman and Larry Ramos, supported by intricate harmonies and a sophisticated arrangement that includes electric piano and a distinctive bass riff.

Cultural Impact: Beyond its chart success, “Never My Love” has been covered by numerous artists, including The 5th Dimension, Blue Swede, and the Addrisi Brothers themselves.

Album Inclusion: The song was part of The Association’s Insight Out album, which also featured the hit “Windy” and contributed to the album’s peak at No. 8 on the Billboard Top LPs chart.

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