“Never My Love”: The Association’s Timeless Ballad

“Never My Love” stands as one of The Association’s most enduring and beloved songs. Written by the Addrisi Brothers, Don and Dick, the track showcases the band’s signature harmonies and soft rock sensibilities. Produced by Bones Howe and featured on their album Insight Out, the song’s lush arrangement and heartfelt lyrics quickly captivated audiences. It peaked at number two on the Billboard Hot 100 and reached number one on the Cash Box charts in October 1967, solidifying The Association’s place in pop music history.

Never My Love

Chart Success: “Never My Love” became The Association’s third number one single on the Cash Box Top 100 Singles Chart, following “Cherish” (1966) and “Windy” (1967).

Radio Milestone: In 1999, BMI recognized “Never My Love” as the second most-played song on American radio and television of the 20th century, with over seven million performances.

Session Musicians: The recording featured members of the famed Wrecking Crew, including Hal Blaine on drums and Larry Knechtel on electric piano and organ, contributing to its rich sound.

Cultural Impact: The song’s enduring appeal has led to numerous covers by artists across genres, including The 5th Dimension, Blue Swede, and Vern Gosdin with Janie Frickie.

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